Fjallraven

Fjällräven is a Swedish outdoor brand with a global reputation for building rugged, long-lasting kit designed for serious use. Founded in the 1960s in the small town of Örnsköldsvik, Fjällräven made its name with simple, functional gear that could handle the punishing demands of Scandinavian wilderness travel — and by extension, the wet, windswept landscapes of the British countryside too.

Durability sits right at the heart of the Fjällräven design philosophy. Their products — whether it’s jackets, trousers, rucksacks or tents — are built with hard-wearing, natural materials like their famous G-1000 fabric. This material isn’t just tough; it’s adaptable too, allowing users to adjust weather resistance by applying Greenland Wax, tailoring the kit to the environment. It’s a small detail, but it sums up Fjällräven’s approach: products designed to be lived with, modified, repaired and used for a lifetime, not just a season.

That obsession with thoughtful detail carries through their whole range. The Keb trousers, for instance, show how deeply considered their designs are — blending tough reinforcements in high-wear areas with stretch panels where mobility matters most. Fjällräven kit often looks simple at a glance, but it’s clear when you use it that every pocket placement, zip pull and seam has been planned for real functionality in the outdoors.

While the premium price tag can be a barrier, in our experience, Fjällräven gear delivers serious value in the long run. It’s built not just to survive the outdoors, but to thrive in it — and to keep doing so for many years and many adventures to come.

If you’re looking for the best Fjällräven gear for tackling Britain’s mountains, moorlands and forests, our Fjällräven gear reviews break down the clothing and equipment we’ve tested properly in real-world conditions. From multi-day treks to muddy woodland rambles, we put their kit to the test where it really counts.